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designed ................ /pricing/plans
index ................... /machine

── WHAT_EACH_PLAN_INCLUDES ─────────────────────────────────────────────────────────────────────

     What I handle for you, how often, and what each plan adds.

     the page ........... /pricing/plans
     the rules .......... /machine/pricing/terms
     the add-ons ........ /machine/add-ons

── STOREFRONT ──────────────────────────────────────────────────────────────────────────────────

Storefront ...................................................................... $150 per month
     Keep your site working and your business details current.

[01] Send your updates by text or email
     Send new hours, prices, photos, or wording by text or email. Text, image, and layout edits
     to existing pages are included; larger changes are quoted first.

[02] Google Business Profile kept correct
     Your hours, address, holiday hours, photos, and posts kept current on Google.

[03] Hosting and monitoring
     Vercel hosting, SSL, daily backups, uptime and security monitoring, and security and
     dependency updates.

[04] Contact form and booking links tested monthly
     A monthly form submission confirmed in your inbox, plus checks of every booking and
     ordering link.

[05] Progress review and strategy call every quarter
     A plain-language progress report and thirty-minute call each quarter, covering results,
     completed work, and next steps.

[06] On-page SEO checked every quarter
     Page titles, descriptions, headings, and structured data checked and corrected each
     quarter.

[07] Speed checked every quarter
     Load speed checked each quarter. If a site I built slows down, I fix it.

[08] Photos refreshed every quarter
     New photos you supply added to the site and Google Business Profile each quarter.

[09] What Storefront leaves out
     Visibility and Leads packs add setup and tracking. Ads are available on Momentum and
     Growth; Growth also includes conversion tracking, content refreshes, and a booking system.

── MOMENTUM ────────────────────────────────────────────────────────────────────────────────────

Momentum ........................................................................ $500 per month
     Add monthly SEO, managed ads, and review replies to your website care.

[01] Google and Meta ads managed
     Google and Meta campaigns set up and optimized weekly on your accounts, up to $1,500 in
     monthly ad spend. You preview every ad. Management above the cap costs 30 percent of the
     excess; ad spend is separate.

[02] Review replies answered weekly
     New Google and Yelp reviews answered weekly. You approve replies, or opt into automatic
     posting at onboarding.

[03] Monthly on-page SEO
     Page titles, descriptions, headings, links, and structured data improved monthly. Includes
     Google and Yelp listing updates, Search Console monitoring, and ten tracked search terms.

[04] Review request system
     A review link, QR code, and message templates set up at onboarding.

[05] Progress review and strategy call every month
     A monthly report and thirty-minute call, with the ninety-day plan revisited each quarter.

[06] One service area page every quarter
     One new page for a place you serve, after each three paid months.

[07] AI visibility check every quarter
     A quarterly check of how AI search tools describe your business, with corrections to your
     site and business information.

── GROWTH ──────────────────────────────────────────────────────────────────────────────────────

Growth ........................................................................ $1,500 per month
     For businesses investing in ads, with campaign pages, lead tracking, and content
     improvements.

[01] Google and Meta ads managed, with the copy written
     Google and Meta campaigns optimized weekly, up to $5,000 in monthly spend. Includes ad copy
     and up to two new creatives a month, approved by you. Management above the cap costs 15
     percent of the excess; ad spend is separate.

[02] Google, Yelp, Apple, Meta, and Bing kept correct
     Google, Yelp, Apple, Meta, and Bing listings kept current, plus any others you use or
     request.

[03] The monthly plan
     A monthly video walkthrough of results and a written plan. Choose a forty-five-minute call
     instead if you prefer. Every third session includes the quarterly review.

[04] Quarterly content and AI pass
     Copy improvements and FAQ blocks on existing pages each quarter, within fair use, to help
     customers and AI search tools understand your business.

[05] What Growth includes
     Conversion tracking, a booking system, and listing claims at onboarding. Then two campaign
     pages a year, quarterly content and AI checks, and a design refresh after twelve paid
     months. Extras are delivered after each completed period on an active plan.

── PARTNER ─────────────────────────────────────────────────────────────────────────────────────

Partner ..................................................................... $10,000+ per month
     Hand off your website and marketing, with same-day edits and dedicated support.

[01] Same-day turnaround
     Replies and edits the same business day. Requests are unlimited, with one active at a time.

[02] The whole department
     Everything in Growth, plus all your listings and ad accounts managed alongside the site.

[03] From $10,000 a month
     Your rate and term are set in the proposal after we review the application.

── OWNERSHIP_AND_GUARANTEES ────────────────────────────────────────────────────────────────────

[01] Your accounts stay yours
     Your site, domain, Google profile, and ad accounts stay in your name. If you leave, you
     take everything with you, at no cost.

[02] The turnaround credit
     The pricing terms say how fast I answer and when changes go live on each plan. If a stated
     turnaround passes with no word from me, a credit comes off your next invoice: $100 on
     Storefront, $200 on Momentum, $300 on Growth.

[03] Business days
     Monday to Friday, Pacific time, excluding US federal holidays. Every turnaround and
     guarantee counts them the same way.

[04] The build guarantee
     One page and Launch: live within ten business days. Business: twenty. Missed deadlines mean
     $300 off the launch invoice. The clock starts at content sign-off or the booked start,
     whichever is later, and restarts if content changes.

[05] The Growth lead guarantee
     More leads in paid month three than paid month one, or month four is not billed. Leads are
     tracked form submissions, bookings, and tracked calls. Ads live from paid month one with at
     least $500 a month in spend, forms and tracking untouched. An off-season declared at
     onboarding shifts the comparison by one month.

[06] The One-Day Site guarantee
     One-Day Site: live within 24 hours or the $400 premium is refunded. Launch: three business
     days or $1,000 refunded. Business: five days or $1,750 refunded. You must be reachable,
     with content and access ready at the start.
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