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# plain-text mirror of /pricing for AI agents, crawlers, and humans who prefer it raw.

designed ................ /pricing
index ................... /machine

── THE_MONTHLY_PLAN ────────────────────────────────────────────────────────────────────────────

[01] Storefront ................................................................. $179 per month
     For a business whose customers find it on the map.

     onboarding ......... $349 once at signing
     paired build ....... One page
     edits .............. As many as you need, batched weekly
     answers ............ Two business days
     report ............. Quarterly
     term ............... Month to month

     # Your listing
       - Google Business Profile managed, two posts a month
       - Photos refreshed every quarter, from photos you supply
       - Holiday hours set on your site and on Google before every holiday

     # Your site
       - Your menu or service list built at onboarding so future price changes take minutes
       - Prices, hours, services, and staff changes live on your set day each week
       - Anything urgent goes live sooner, not on the next batch
       - Booking or ordering link tested monthly

     # Knowing how it is going
       - Quarterly scoreboard: calls, direction requests, photo views, rating

[02] Momentum, most popular ..................................................... $449 per month
     For a business that wants to be found when someone searches for what it does.

     includes ........... Everything in Storefront, plus:
     onboarding ......... $499 once at signing
     paired build ....... Launch
     edits .............. As many as you need, live in two business days
     answers ............ One business day
     report ............. Monthly, with a recommendation
     term ............... Three paid months, then monthly

     # Being found
       - Google Business Profile managed, two posts a month
       - Every review answered within two days
       - Local search work across listings, site structure, and on page copy
       - Ten search terms tracked
       - AI search visibility reviewed every quarter
       - One new landing page every six months

     # Knowing what to do next
       - Monthly scoreboard with one clear recommendation
       - A ninety day plan, revisited every quarter

[03] Growth ................................................................... $1,299 per month
     For a business already paying to bring in customers. On their own, ads management is $400 a
     month and conversion tracking setup is $300. Growth includes both, plus a design or build
     project every month.

     includes ........... Everything in Momentum, plus:
     onboarding ......... $799 once at signing
     paired build ....... Business
     edits .............. As many as you need, live the next business day
     answers ............ Same day
     report ............. Monthly, with a call
     term ............... Three paid months, then monthly

     # Everything in Momentum, plus
       - Local search work, tracked terms, scoreboard, and ninety day plan

     # Advertising
       - Google Ads managed: structure, keywords, bidding, targeting, and pacing, up to $2,000
       of your monthly budget
       - Meta campaigns alongside, built from photos of your actual work
       - Cost per lead tracked and reported monthly

     # Tracking what works
       - Conversion tracking configured and maintained
       - One conversion test each quarter on the pages that bring in work

     # Being found
       - AI search visibility reviewed every month

     # Working together
       - One design or build project a month: a landing page, a new section, a booking flow
       - Monthly thirty minute strategy call

  Your first month is free on Storefront, Momentum, and Growth. You see a full month of work
  before the first bill. Momentum and Growth then run three paid months, starting in month two.
  Storefront and Foundation are month to month from day one.

  The starting figure is onboarding, paid once when you sign. The build is billed when your site
  goes live. Pick a bigger build below and the monthly price stays the same.

  Annual: pay 10 months up front and get twelve. Any plan, at signup or at renewal.

Foundation, site care on its own ................................................. $99 per month
     For a site that needs looking after and nothing more. It pairs with any build above, or
     with a site you already have.
     - Always On Care
     - No Lost Leads
     - A quarterly report on uptime, speed, and what changed
     - Answers within three business days, backed by the Turnaround Promise
     - Month to month from day one. No free month.
     - No listing, search, or marketing work. The plans beside it do that.
     If we did not build your site, the $400 audit comes first. It comes off your bills.
     onboarding ......... $299 once at signing

     - Hosting, domain, and DNS kept current
     - Daily backups, held off site
     - Uptime monitoring, checked every five minutes
     - Security patches and platform updates
     - Contact forms tested weekly with a live submission
     - Load speed checked weekly
     - A quarterly report covering uptime, speed, and what changed
     - Support answered within three business days

  # In every plan
    - Always On Care
      Hosting, backups, uptime monitoring, and security updates, with a health check on every
      report.
    - No Lost Leads
      We send a live test through your contact form every week and confirm it arrives. Forms
      break silently.
    - Speed Promise
      Load speed checked weekly. If a site we built slows down, fixing it is on us.
    - The Turnaround Promise
      Each plan says how fast we answer and when changes go live. If we need more time, we tell
      you before the deadline and set a new date. If a deadline passes and you have not heard
      from us, a week of that month's plan fee comes off your next bill.
    - The Scoreboard
      Four numbers, what we did, and one recommendation. One page, on a schedule you can count
      on. The free Scorecard shows you the format with your own numbers, in about two minutes.
    - The QR Studio
      QR codes with your logo in the center, on tracked links that count every scan and where it
      came from. The numbers land on your Scoreboard.
    - Your Accounts
      Your site, domain, Google profile, and ad accounts stay in your name. If you leave, you
      take everything with you, at no cost.

── THE_BUILD ───────────────────────────────────────────────────────────────────────────────────

Every build has two prices. The lower one comes with three paid months of the plan it is named
for. The higher one is the build on its own, no plan attached. Either way, the build is billed
when your site goes live.

One page ..................................................... $750 with a plan, $950 on its own
  One page that sends people straight to booking or ordering. Starts the Storefront plan, or
  Foundation if you only want the site looked after.

Launch ......................................... from $1,200 with a plan, from $1,600 on its own
  Three to five pages, phones first, live in about two weeks. Starts the Momentum plan.

Business ....................................... from $2,500 with a plan, from $3,300 on its own
  Six to twelve pages, content you can edit yourself, search and tracking set up properly.
  Starts the Growth plan.

Custom ................................................................................. $6,500+
  Store, booking, memberships, or anything that talks to software you already use. Pairs with
  any plan, quoted after a call.

  Billed in full when your site goes live. The lower price needs the plan the build is named
  for, or a bigger one. On Storefront or Foundation, a Launch or Business build costs its
  on-its-own price.

── THE_SMALL_PRINT ─────────────────────────────────────────────────────────────────────────────

[01] The first month is free
     Your first month is free on Storefront, Momentum, and Growth, starting the day your site
     goes live. Billing starts in month two. Foundation and Partner have no free month. The free
     month never moves a clock: the three-month term and Momentum's landing page schedule both
     count paid months.

[02] Three paid months on Momentum and Growth
     Momentum and Growth run three paid months first, starting in month two after the free
     month. Then they go month to month with thirty days' notice. Storefront and Foundation are
     month to month from day one. You can move up during the term (see below).

[03] Leaving early
     The lower build price assumes three paid months on the plan. Leave sooner and we bill the
     difference between the two build prices, scaled to the months you stayed. Your proposal
     shows the exact figure before you sign. Storefront has no term, so nothing is owed if you
     stop.

[04] Onboarding
     Onboarding covers kickoff, account setup, tracking, and your first strategy session. It is
     the only thing you pay before work starts. Your card goes on file at signing, and plan
     bills start in month two.

[05] The build is billed at launch
     Your build is billed the day your site goes live, due within fourteen days. A build bought
     with a plan needs no deposit.

[06] Which build price applies
     The lower price needs the plan the build is named for, or a higher one: Momentum for
     Launch, Growth for Business. On Storefront or Foundation, those builds cost the on-its-own
     price.

[07] Pay yearly, get two months
     Pay ten months up front, get twelve. Any plan. On a new plan the yearly payment is charged
     when the free month ends, and the twelve months run from that day.

[08] Your accounts stay yours
     Your site, Google profile, and ad accounts are in your name. We work inside them as a
     manager. Any domain we hold for you is transferred whenever you ask, at no cost.

[09] What edits cover
     Text and image changes on pages that already exist. New pages and new features are quoted
     separately, unless your plan includes a build project.

[10] Storefront runs on a batch day
     Storefront changes go live on one set day each week, agreed at onboarding. Anything urgent
     goes sooner. Momentum and Growth use the speed on the card.

[11] Requests, one at a time
     Send as many as you need. We work them one at a time, in order, at your plan's speed. If
     you always need several at once, we will suggest a bigger plan.

[12] If we miss the turnaround
     Each card says how fast we answer and when changes go live. If something needs longer, we
     tell you before the deadline and set a new date. If a deadline passes and you have not
     heard from us, tell us that month: a week of the plan fee comes off your next bill, up to
     the whole month. The credit covers the plan fee only, not add-ons or quoted work, and not
     delays from waiting on your material or a third-party service.

[13] What we pass through at cost
     Licences, stock, print, paid tools, and any photography or video production are billed at
     cost or paid straight to the supplier. We never mark them up.

[14] Ad budget is separate
     Your ad budget stays on your own card, in your own account. We manage it, you own it, you
     see every dollar. Above $2,000 a month, management is 15 percent of the extra.

[15] What ads need from you
     About ten phone photos of real jobs a month. For local businesses these consistently beat
     designed graphics.

── CHANGING_PLANS ──────────────────────────────────────────────────────────────────────────────

[01] Changes land on your next bill
     Every plan change takes effect on your next billing date, and we do not prorate part of a
     month in either direction.

[02] Moving up, any day
     Ask on any day and work at the new tier starts straight away, with the new price appearing
     on your next bill.

[03] What moving up costs
     You pay the difference between the two onboarding fees once, so Storefront to Growth is
     $799 minus $349, which is $450. You never pay a full onboarding fee twice, and the free
     first month is a launch offer that does not come with a plan change.

[04] Momentum and Growth start a fresh term
     Moving up onto either one begins three paid months at that tier, whichever tier you came
     from.

[05] Moving down, after three paid months
     Once you have paid three months at your current tier you can move to any lower plan,
     Foundation included.

[06] Moving down needs 14 days
     Ask at least 14 days before your billing date. A later request takes effect on the cycle
     after.

[07] Your build discount stays yours
     Moving down never claws back the build discount you have already earned.

[08] Scheduled work follows your tier
     Quarterly and biannual deliverables belong to the tier you are on the day they are due, so
     moving down before one means you do not receive it.

[09] If you paid for the year
     The months you have used are re-billed at the old tier's standard monthly rate, and what is
     left of your prepayment becomes account credit drawn down at the new tier's rate. The two
     free months are earned by finishing the year on one plan.

[10] You sign a one page notice
     Every change is confirmed with a Plan Change Notice through the client portal, showing the
     old tier, the new tier, the effective date, any onboarding difference, and the new term if
     one starts.

── ELSEWHERE ───────────────────────────────────────────────────────────────────────────────────

full page ............... /pricing
add-ons ................. /machine/add-ons
partner ................. /machine/partner
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