paraboxdigital.com :: /about :: plain text

── ABOUT ───────────────────────────────────────────────────────────────────────────────────────

name .................... Parabox Digital
type .................... Web design, development and marketing studio
location ................ Sacramento, California
working ................. Remote by default, in person for local clients
email ................... hello@paraboxdigital.com
phone ................... +1 279 280 6322
site .................... https://www.paraboxdigital.com

  # The studio
  Parabox Digital is small enough that you never have to explain your project twice. The person
  you have the first conversation with is the person who does the work. Nothing gets lost being
  passed between a salesperson, a designer and whoever ends up building it.

  It exists because too many sites are commissioned on how they look. They end up slow, hard to
  update, and unable to say what they do for the business paying for them. We would rather build
  the smaller thing that works.

  # The person
  Parabox Digital is Andrew Ly. I was still in school when I started building software, years
  before I was designing it, mostly custom web apps and games. One of them still opens my
  family's garage door. In 2020 I started learning UX design through courses and my own
  projects, because building things that worked had stopped being enough on its own. It turned
  into the part of the work I care about most.

  Freelance work followed in 2022, and in 2026 the studio took the name Parabox Digital, a play
  on paradox and thinking outside the box. The design and the build are the same pair of hands.
  Nothing gets drawn here that cannot be built.

  # How we work
  Every project starts with a conversation about your ultimate goal. What the site has to
  achieve decides what gets built, so the scope arrives after that conversation.

  The work runs in four steps: conversation, direction, build, then grow. You own the site, the
  domain and the accounts at the end of it, and the design files are yours to keep.

  # What we judge it on
  Leads, sales and the things the business can actually count. Before a build starts we agree
  which of those numbers it is meant to move, so there is something to judge it against later.

  That is why speed and structure are part of every build rather than an upgrade, and why the
  reporting afterwards is written in plain language instead of a dashboard nobody opens.

  # Where we work
  The studio is in Sacramento, California. We work remotely by default, wherever the client is,
  and local clients get the option of meeting in person.