# plain-text mirror of paraboxdigital.com for AI agents, crawlers, and humans who prefer it raw.
name .................... Parabox Digital type .................... Web design, development and marketing studio location ................ Sacramento, California working ................. Remote by default, in person for local clients email ................... hello@paraboxdigital.com phone ................... +1 279 280 6322 site .................... https://www.paraboxdigital.com # The studio Parabox Digital is small enough that you never have to explain your project twice. The person you have the first conversation with is the person who does the work. Nothing gets lost being passed between a salesperson, a designer and whoever ends up building it. It exists because too many sites are commissioned on how they look. They end up slow, hard to update, and unable to say what they do for the business paying for them. We would rather build the smaller thing that works. # The person Parabox Digital is Andrew Ly. I was still in school when I started building software, years before I was designing it, mostly custom web apps and games. One of them still opens my family's garage door. In 2020 I started learning UX design through courses and my own projects, because building things that worked had stopped being enough on its own. It turned into the part of the work I care about most. Freelance work followed in 2022, and in 2026 the studio took the name Parabox Digital, a play on paradox and thinking outside the box. The design and the build are the same pair of hands. Nothing gets drawn here that cannot be built. # How we work Every project starts with a conversation about your ultimate goal. What the site has to achieve decides what gets built, so the scope arrives after that conversation. The work runs in four steps: conversation, direction, build, then grow. You own the site, the domain and the accounts at the end of it, and the design files are yours to keep. # What we judge it on Leads, sales and the things the business can actually count. Before a build starts we agree which of those numbers it is meant to move, so there is something to judge it against later. That is why speed and structure are part of every build rather than an upgrade, and why the reporting afterwards is written in plain language instead of a dashboard nobody opens. # Where we work The studio is in Sacramento, California. We work remotely by default, wherever the client is, and local clients get the option of meeting in person.
[01] UX & Website Design .............................................. /services/website-design How the site looks and how people move through it, designed as one piece so visitors stay and know what to do next. bought as .......... the build includes - Art direction and visual language - Type scale, colour and spacing tokens - Information architecture and page flow - Layouts and components across breakpoints - Form and lead flow design - Design files you keep outcome A site that looks considered and that a first-time visitor can move through without being taught it. [02] Website Development ......................................... /services/website-development Fast, reliable websites that stay smooth across devices and stay easy to maintain. bought as .......... the build includes - Front-end build from the design system - Content management you can actually use - E-commerce and payment integration - Performance and Core Web Vitals work - Analytics, search console and tracking setup outcome A site that loads before the visitor reconsiders, and that someone else could pick up and maintain. [03] Website Management ........................................... /services/website-management Ongoing updates, performance tracking and maintenance, with clear monthly reporting. bought as .......... the monthly plan includes - Content updates and new page builds - Platform, plugin and dependency updates - Uptime, speed and error monitoring - Backups and recovery - A monthly report in plain language outcome A site that stays as good as the day it launched, and a monthly answer to what it is doing. [04] Digital Marketing ............................................. /services/digital-marketing Search, paid ads and email that bring in demand, pointed at a site built to convert. bought as .......... the monthly plan includes - Local and organic search - Paid search and paid social - Landing pages built for the campaign - Email and lifecycle campaigns - Conversion tracking and reporting outcome Spend measured against leads and revenue.
[01] Conversation
Your goals, your customers, and the constraints you're working inside.
[02] Direction
Together we lock scope, timeline and direction, so the shape of the project is settled
before anyone opens a design file.
[03] Build
Design and development run as one process, ending with a site built to bring in customers.
[04] Grow
After launch we stay on: updates, performance tracking, and the marketing that keeps leads
coming.
# Pricing
What it costs, and what you commit to
[01] How much does a website cost?
It depends on the split between design and build, and on how many pages need to be truly
different from each other. A five page site on a settled brand is a different job from a
storefront with a custom checkout.
Four things move the number most: how many different page layouts you need, whether we
design the brand or work inside one you have, whether the site sells directly, and how
much content has to be written or moved over. Tell us what the site has to do and we will
put a figure against it before anyone commits. Every build and plan price is listed on
the pricing page.
Projects start at $750 for the build of a one page site. That is the build price with a
monthly plan running alongside it, and it is billed when your site goes live. The pricing
page also lists each build's price on its own. Each plan states the onboarding you pay at
signing and the monthly price that follows.
[02] What does the monthly plan cost, and what does it cover?
The three marketing plans start at $179 a month and run to $1,299. Every one covers the
same foundations: hosting, backups, uptime monitoring, security updates, a live test
through your contact form every week, and a report on a schedule you can count on.
Foundation sits under them at $99 a month. That is the site care on its own, without the
listing or the marketing work.
What separates the three is how much attention your marketing gets on top of that. The
cheapest keeps your site and your Google listing accurate. The middle one works on being
found when somebody searches for what you do instead of your name. The top one manages
your advertising as well. The three are set out side by side on the pricing page, with
what each adds to the one below it.
[03] Is there a minimum term on a plan?
On Momentum and Growth, three paid months where the plan runs alongside a build we did,
beginning in month two, after the free month. After that it continues month to month, and
either of us can end it with 30 days' notice. Storefront and Foundation are month to
month from the start, as is any plan bought on its own for a site we did not build.
Why three months? The build price assumes it. The pricing page states each build at two
prices: with a plan, and on its own. The lower one holds because the plan runs alongside
it.
If the plan stops early, we bill the difference between those two published figures,
scaled to the months you did pay. Your proposal states that figure in writing before you
sign, so it is never a surprise.
Three months is also when the work starts showing up in the numbers. Local search and a
Google profile take roughly a quarter to move, so the term ends right where you can judge
the results.
[04] What is not included in the plan?
New pages, redesigns, and content production are project work rather than edits. They are
quoted separately so each gets proper time, unless your plan includes a new page or build
project. Ad spend is yours: it goes on your own card, in your own account, never through
us.
Beyond that, some jobs come up for some businesses and not others: managing ads, writing
articles, claiming your listings on Apple Maps and Bing, setting up a review system,
rebuilding a menu. Those are priced one by one on the add-ons page, and each says which
plans it is for and which plan already covers it.
[05] Can we pay for a year up front?
Yes, and it is worth doing. Pay ten months up front and you get twelve. Any plan, at
signup or at renewal.
Prepaid amounts are not refunded. But if the plan ends after its minimum term, what is
left carries across to other work with us instead of disappearing.
[06] What happens to everything if we leave?
You take all of it, at no cost. Your domain, the site files, a database export, your
Google Business Profile, your analytics, and your ad accounts. The accounts are in your
name, and we work inside them as a manager. Any domain we hold for you is transferred on
request.
Once the account is paid in full, the handover takes about 15 business days.
# How a project runs
Schedule, decisions, and what we build on
[07] How long does a project take?
The build is rarely the long part. Schedules stretch on content and on decisions. So the
projects that move quickly are the ones where somebody on your side can say yes without
calling a meeting.
A focused marketing site takes weeks. A storefront or anything with custom features runs
longer, and a brand piece in front of it adds to that. We give you a schedule with the
decision points marked, so you can see where your input keeps things moving.
[08] What do you need from us to start?
A sense of what the site has to achieve, and one person who can make decisions. Those two
are worth more than a finished brief.
Content is the usual bottleneck. If you have copy, product information and photography,
the schedule holds. If you do not, we would rather know at the start and plan for it than
discover it in week four.
[09] Can you redesign a site we already have?
Often the better option. An existing site comes with analytics. Those tell you which
pages earn their place, where people leave, and what they searched to find you. That is a
much stronger start than a blank page.
We begin by reading what your current site is already telling you. Then we rebuild around
what is working, instead of starting the argument again from nothing.
[10] What do you build on?
Whatever suits the job and the people who have to run it afterwards. Shopify where the
site sells. A content management system where the team publishes often. Hand-built static
pages where speed matters more than either.
The deciding question is who updates the site in a year. If your team cannot use the
platform, it stops being updated.
[11] Do you do SEO?
The technical half is part of every build: clean markup, fast pages, correct canonical
tags, a sitemap, and structured data. You do not pay extra for it.
The ongoing half is search strategy, content, and local visibility. That work sits inside
Momentum and Growth, which are the two plans that look after your Google listing and your
local search every month.
If you are not on a plan, the same work runs as a standalone Digital Marketing
engagement. Anyone promising rankings by a date is guessing.
# The studio
Where we are, and what you own
[12] Do we own the site when it is finished?
Yes. You own the site, the domain and the accounts it runs on, and the design files are
yours to keep.
We set up hosting and analytics in your name, not ours. If you would rather not deal with
a registrar, we hold the domain for you. It is still yours, and it is transferred on
request, at no cost.
[13] Do you work with businesses outside Sacramento?
Yes. The studio is in Sacramento, California, and we work remotely by default, wherever
the client is. Where you are does not decide whether we take the work.
Local work has one real advantage: being able to meet. If that matters to you, say so and
we will build it into how the project runs.
[14] What happens after launch?
Launch is where the useful data starts. Content ages, the software behind the site needs
updates, and speed drifts as pages get added.
Website Management covers the ongoing side: updates, monitoring, backups and a monthly
report in plain language.
Every build has two prices. The lower one holds while a monthly plan runs alongside it.
On its own the same build costs the higher published figure, starting at $950 for a one
page site. The plan is optional at that price. Both figures are listed for every build on
the pricing page.
[15] How do we start?
Send a message through the contact form with a sense of what you are trying to do. You do
not need a brief or a budget worked out.
We reply with questions, and if the fit looks right we put a proposal together with
scope, schedule and a figure. Nothing is committed until you have all three in front of
you.
location ................ Sacramento, California email ................... hello@paraboxdigital.com phone ................... +1 279 280 6322 leads ................... /contact linkedin ................ https://www.linkedin.com/company/paraboxdigital/ instagram ............... https://www.instagram.com/paraboxdigital/
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